Gold and jewellery guides
Short, clear answers on gold price, purity and hallmarking for buyers, and on getting more customers for jewellers.
How to calculate the price of gold jewellery
Step-by-step formula for the price of gold jewellery in India: gold rate x weight, making charges, wastage, stone charges and 3% GST, with a worked example.
Read the guide →Gold making charges: what they are and how to compare them
What are making charges on gold jewellery, how jewellers quote them (percent or per gram), why they differ by design, and how to compare and negotiate.
Read the guide →22K vs 24K vs 18K gold: which one should you buy?
The difference between 24K (999), 22K (916) and 18K (750) gold: how pure each one is, how strong it is, what it is used for and which to buy for jewellery or investment.
Read the guide →BIS hallmark and HUID: how to check your gold is genuine
What the BIS hallmark and the 6-character HUID on gold jewellery mean, what purity marks like 916 and 750 stand for, and how to verify a piece yourself.
Read the guide →Tola, pavan and ounce to gram: gold weight conversion
Convert tola, pavan (sovereign), ounce and kg of gold to grams: 1 tola = 11.664 g, 1 pavan = 8 g, 1 troy ounce = 31.1035 g. With a quick reference table.
Read the guide →How jewellers can post the daily gold rate on WhatsApp status
A simple routine for jewellers to post the daily gold rate on WhatsApp status and Instagram with your logo, in under a minute, without a designer.
Read the guide →How a local jeweller can get more customers online
Practical, low-cost ways for a local jewellery shop to get found online: Google Business Profile, a store link, WhatsApp, QR code and the daily rate post.
Read the guide →Are you a jeweller?
Get a free store link with live 24K, 22K and 18K rates, your designs and a daily rate poster.
Pick your shop name. Letters, numbers and hyphens only.